Last month, McLaren publicly named Pfaff Automotive Partners as the sole McLaren dealer in Canada – McLaren Toronto. McLaren recently announced its expansion into the sports car market with retailers opening in the UK, North America and other parts of the world. The company known for its F1 racecar programme, plans to leverage its superior performance and design to build the ultimate sports car.
Pfaff is currently working on plans to renovate the current Pfaff Tuning location, at 33 Autopark Circle in Woodbridge, using McLaren’s dealer design elements. Pfaff Tuning will share the space with McLaren when the McLaren Toronto dealership officially opens in spring 2011.
“For more than 45 years, Pfaff has been bringing Canadians and great cars together. Canadian drivers have long been captivated by the McLaren brand and its status as a world leader in building performance vehicles. We are honoured to bring McLaren to the Canadian market,” said Christopher Pfaff, President of Pfaff Automotive Partners. “This is an exciting time for Pfaff and I wanted to take this opportunity to personally thank you for your loyalty over the years.”
McLaren has an impressive range of high performance sports cars to debut in the near future that will challenge the world’s best sports cars. First off the production line is the MP4-12C. The 12C is set to re-write the rules of sports car design through Formula 1-inspired engineering, a revolutionary carbon fiber MonoCell chassis, and an absolute focus on efficiency and quality. Pricing of the 12C will be announced in October with the first model landing in Canada July 2011.
McLaren joins Porsche, Audi, Volkswagen, Toyota, Tuning, Leasing and Autoworks as a new brand under the Pfaff portfolio of brands. For more information about the Pfaff group, please visit www.pfaffauto.com.
For more information about McLaren Toronto, please visit www.toronto.mclaren.com or call Chris Pfaff or Horst Bulau at 877-610-6111.